5 Social Media Marketing Trends to Watch for in 2018

2018 social media marketing trends to watch out for_Guest post by Jackie Vale feature image_Great timing for Jackie Vale's latest guest post for Comms Axis - this time identifying five social media marketing trends to watch out for in 2018!

Chatbots for CRM

Chatbots are no longer the useless machines they once were. These bots are able to provide instant connections with customers across the globe and solve their issues. As Customer Relation Management is vital to the success of a business, chatbots are being used to build support and connect.

According to the Harvard Business Review, 20% of employees use business intelligence tools to display information from data. Now, many brands have begun testing chatbots as a chance to interact with their audience for a personal experience.


In 2017, 90% of content shared by users were videos. According to Facebook’s Creative Strategist, Kat Hahn, “not doing videos are not an option” for businesses.

Social platforms like Instagram and Facebook not only provide a stable landing page for your brand but also the opportunity to communicate directly with consumers.

 Rise of Augmented Reality

With the launch of the iPhone 8 and iPhone X, users can experience new augmented reality on social channels. Snapchat’s new AR feature allows users to project their Bitmoji or images into real-world experiences.

The best strategy for building your own business website is to add value for the user and provide shareable features.


Rich Content

Rich content drives the most online engagement. As a result, videos are considered as the best form of rich content because they require viewers to click play and encourage interaction while collecting consumer insights – a major win for brands.

However, keep in mind that content must be personalized, as paid content is better for businesses on social media to seek engagement and advertisement online.

Influencer Marketing

Finding the right influencers for your marketing campaign is the trickiest part of advertising. However, 90% of marketers using an influencer strategy believe in its success. Companies like Rolex and Hubspot use social-media based influencer marketing strategies to connect with the growing audience and help improve engagement.

In fact, Facebook pays over $2 million dollars for social media influencers to produce live content. With the right team, you can reach thousands of viewers and develop a loyal group of followers.

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